Matter Matters - Cradle to Cradle Design and the Circular Economy

Dr. Sudeep Motupalli Rao
Regional Director EPEA San Francisco

Cerent Engineering Science Complex, Salazar Hall 2009A
4:00 PM

Abstract – There's massive innovation now in materials, products, processes, technologies and systems. In this interdisciplinary talk, Sudeep will share how Cradle to Cradle® design (C2C), eliminates the concept of waste and keeps the technical and biological materials flowing in a macro-integrated manner. Waste=Food. This global circular economy is regenerative by design and worth $1Trillion per year. C2C is a systematic methodology, a robust framework, a professional practice, and a certification standard for well-designed and engineered products. This is especially relevant since the people of California recently passed the Safer Consumer Products Act to address the safety of all consumer products and now the regulations kick in this Fall. Sudeep will present many examples of elegant C2C innovations in the world of industrial business to create inspiring new materials and products.

Dr. Sudeep Motupalli Rao is a chemical engineer who worked in the field in water and wastewater treatment for steel plants in India as well as R&D of hybrid material coatings at UNM/Sandia National Labs in New Mexico. He worked in the semiconductor industry for a few years in surface metrology and global team development. He spent a few painful yet blissful years in the NGO world. Design is his passion. He enjoys teaching while learning. He has a bachelors degree in Chemical Engineering from the Rural Engineering College in India, a Masters degree in Chemical Engineering from the University of New Mexico and an interdisciplinary PhD in Engineering from UNM. Go Lobos, the real ones!